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Taking care of the bear – Fivefootsix works on Children in Need core brand

Posted by Algy

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Design Week spoke to Algy Batten about the work that we’ve done for charity and long term client, BBC Children in Need for their core brand.

Fivefootsix has worked with the charity on a number of smaller projects and is now designing a core brand to help it better communicate its other fundraising initiatives throughout the year.

Fivefootsix partner Algy Batten says, ‘Fundamentally we are sorting out the core brand. Previously there had been some confusion with how it was portrayed in conjunction with the charity’s yearly appeal that has its own look and feel and is developed each year to keep it fresh.

‘The core brand is a constant and ever-present body. As such it needs something that stands apart, with a stronger more authoritative look for longevity,’ says Batten, who expects the core brand work to be delivered next month.

Read the full article on Design Week

Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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