Taking care of the bear – Fivefootsix works on Children in Need core brand
Design Week spoke to Algy Batten about the work that we’ve done for charity and long term client, BBC Children in Need for their core brand.
Fivefootsix has worked with the charity on a number of smaller projects and is now designing a core brand to help it better communicate its other fundraising initiatives throughout the year.
Fivefootsix partner Algy Batten says, ‘Fundamentally we are sorting out the core brand. Previously there had been some confusion with how it was portrayed in conjunction with the charity’s yearly appeal that has its own look and feel and is developed each year to keep it fresh.
‘The core brand is a constant and ever-present body. As such it needs something that stands apart, with a stronger more authoritative look for longevity,’ says Batten, who expects the core brand work to be delivered next month.
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