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Designer Pudsey 2012

Posted by Mark


Children in Need has released its Designer Pudsey 2012 collection, which sees imaginative re-workings of Pudsey Bear by fashion houses including Mulberry, Burberry and Alexander McQueen. We designed the branding, packaging and exhibitions for the project. Design Week got in touch to find out more.

Every conceivable material has gone into the bears, from suede to Swarovski crystal and stylistically, as you can see, interpretations vary from the likes of Gucci’s equestrian effort to Burberry’s gent; although we think they’ve all overlooked a Children in Tweed opportunity.

Fivefootsix, which has also worked on The Children in Need brand, has designed the website logo and all collateral for the 2012 Collection.

Read more of the article on Design Week

Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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