Designer Pudsey 2012
Children in Need has released its Designer Pudsey 2012 collection, which sees imaginative re-workings of Pudsey Bear by fashion houses including Mulberry, Burberry and Alexander McQueen. We designed the branding, packaging and exhibitions for the project. Design Week got in touch to find out more.
Every conceivable material has gone into the bears, from suede to Swarovski crystal and stylistically, as you can see, interpretations vary from the likes of Gucci’s equestrian effort to Burberry’s gent; although we think they’ve all overlooked a Children in Tweed opportunity.
Fivefootsix, which has also worked on The Children in Need brand, has designed the website logo and all collateral for the 2012 Collection.
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