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Fivefootsix brands Cyclebeat indoor cycling gym

Posted by Algy


Design Week covered the look we created for Cyclebeat, a gym dedicated to cycling with an emphasis on music, fitness and competition.

The Cyclebeat gym, in the City of London, is exclusively focused on indoor cycling and has been designed with dark interiors, stadium seating, a sound system, club lighting and a glitter ball.

‘Beatboard’ technology allows riders to track their progress in class and online, pitting themselves against other cyclists in the class.

Fivefootsix was appointed directly by company founder Greg Allon, whose sister Olga Allon started Hot Bikram Yoga, branded by Fivefootsix in 2011.

Fivefootsix says it was asked to create an identity ‘that conveyed the studio’s premium service, while also capturing its independent music focused attitude.’

Read the full article on Design Week

Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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