Fivefootsix brands online yoga resource Movement for Modern Life
We have created the branding for Movement for Modern Life, an online yoga video resource, and Design Week got in touch to find out more.
The videos, which will go online over the next few weeks, are available as subscription packages to help people to practise yoga away from a class environment.
Fivefootsix says the branding aims to ‘demystify yoga making it much more accessible, less fluffy and less serious’.
Algy Batten, Fivefootsix partner, says ‘Movement for Modern Life founder Kat Farrants is really passionate about demystifying yoga. So we didn’t want to make it look like other yoga brands, which tend to be images of flowers and spiritual things.
‘We wanted to make it more accessible to the modern world – people who have trouble sleeping, injuries, pregnant women, people stressed from work… A lot of it is about the desire to get people moving.’
Read the full article on Design Week