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Fivefootsix brands online yoga resource Movement for Modern Life

Posted by Algy

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We have created the branding for Movement for Modern Life, an online yoga video resource, and Design Week got in touch to find out more.

The videos, which will go online over the next few weeks, are available as subscription packages to help people to practise yoga away from a class environment.

Fivefootsix says the branding aims to ‘demystify yoga making it much more accessible, less fluffy and less serious’.

Algy Batten, Fivefootsix partner, says ‘Movement for Modern Life founder Kat Farrants is really passionate about demystifying yoga. So we didn’t want to make it look like other yoga brands, which tend to be images of flowers and spiritual things.

‘We wanted to make it more accessible to the modern world – people who have trouble sleeping, injuries, pregnant women, people stressed from work… A lot of it is about the desire to get people moving.’

Read the full article on Design Week

Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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