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Fivefootsix works on new audio news service Clippet

Posted by Algy


Design Week got in touch to find out about the brand and app we designed for new audio-based news service, Clippet.

Users access audio ‘clippets’ through a free app. With each clippet lasting no more than 60 seconds, the content is aimed at an 18-28 year-old demographic. It is selected, written and recorded by a team that publishes ten clippets at 7am and another ten at 5pm.

Fivefootsix was approached by the founders of the start-up in October last year.

Partner Algy Batten says, ‘They had the idea for the product and were already quite far down the line with app development, but hadn’t considered the positioning or done anything with the brand development at that point.’

Read more on Design Week

Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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