Fivefootsix brands residential development One Eighty
This summer we named and branded One Eighty, a new residential rental development in Stratford, east London. Design Week got in touch to find out more:
It’s a new concept targeted at young professionals seeking long-term rentals and offers ‘a level of service and facilities akin to a hotel or members club’, according to Fivefootsix design director Tom Collins.
A strategic session helped Fivefootsix define the target market before a name was chosen that would appeal to this audience. Tom says, ‘Once the chosen name was agreed we developed the brand look and feel, creating an identity that reflected this new attitude to renting – one of electing to rent as a lifestyle choice rather than because it’s the only affordable option.’
Read the full article on Design Week