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Fivefootsix brands residential development One Eighty

Posted by Tom


This summer we named and branded One Eighty, a new residential rental development in Stratford, east London. Design Week got in touch to find out more:

It’s a new concept targeted at young professionals seeking long-term rentals and offers ‘a level of service and facilities akin to a hotel or members club’, according to Fivefootsix design director Tom Collins.

A strategic session helped Fivefootsix define the target market before a name was chosen that would appeal to this audience. Tom says, ‘Once the chosen name was agreed we developed the brand look and feel, creating an identity that reflected this new attitude to renting – one of electing to rent as a lifestyle choice rather than because it’s the only affordable option.’

Read the full article on Design Week

Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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