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Ten questions for Algy Batten

Posted by Algy

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As Fivefootsix marks its tenth anniversary, Design Week caught up with Algy to talk about learning, ex-girlfriends and standing up to bullying clients.

When did you realise you wanted to be a designer?
I spent a lot of time as a kid removing the labels and stickers from anything I owned; bikes, sports equipment, clothes etc. Sometimes if I couldn’t peel them off or unpick the stitching I’d colour them in so they were less visible. I think it must must have been about hating the idea of showing allegiance to any particular brand or trend, or something.

At the time I didn’t associate this with design in particular, but looking back it may have suggested some relationship with design, although you could argue an odd one. But it was on art foundation that my ambition to become a jewellery designer was quickly replaced with wanting to become a graphic designer. With graphic design there was a far greater opportunity to communicate and I realised I had a lot to say.

What was your first job?
I had millions of jobs as a kid from pork-pie factories, to building sites, to door to door selling. All contributing to a hard work ethic. But in design it was with Browns, just a few months after they formed. I’ve always been proud to say I was their first full-time employee, even though the experience almost killed me…

See the full article on Design Week

Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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