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Friday 5:30 – Dalton Maag

Posted by Tom

Today we were thrilled to host international typeface designers Dalton Maag for a 5:30. They gave us a fascinating insight into some of their recent works for both Nokia and Lush, as well as treating us all to some amazing freebies! It opened up the team’s eyes to the sheer amount of detail and epic scale involved in producing two very different fonts, both intended for global application. Nokia Pure is available in 19 script systems and took four years to complete.

Their incredibly complex work for Lush – taking the brand’s familiar handwritten font (which we learnt is the handwriting of an original staff member) and recreating it for the digital landscape – is a scripting success. It features glyphs and character variations programmed to ensure the original handwriting authenticity.

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Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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