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In October 2014 Lloyds Banking Group became the first Principal Partner of BBC Children in Need, as well as becoming the exclusive Schools Fundraising Partner and representing BBC Children in Need as the Lloyds Banking Group Charity of the Year for 2015/2016.

Alongside the overall partnership brand, the unique ‘Champions of Change’ programme encourages young people to take responsibility for the fundraising in their school, to change the lives of other children around the UK and improve their own prospects in the process.

Having worked closely on BBC Children in Need, we were asked to create a look and feel for the partnership as well as the Champions of Change initiative. The partnership spans not only the usual BBC audiences but also Lloyds Banking Group internal, colleague and customer facing communications, meaning we had to strike the perfect balance of both brands within the design.

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Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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