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Enduring partnerships lead to great results

Project stories / Ben & Jerry’s

Ben & Jerry's & us

Ben & Jerry’s was one of our early clients, back at the beginning of Fivefootsix. Since then we’ve been involved in pretty much every aspect of the brand in Europe. As they’ve grown so have we. It’s an example of our philosophy that, when it comes to our clients, we’re bigger together.

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Fivefootsix are big on big ideas. We’ve rarely encountered a creative team that’s as on the money when it comes to strategy and execution

Philippa Marshall
Communications Manager
Ben & Jerry’s Europe
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It’s a love thing

The key to our relationship is that the Ben & Jerry’s team know we truly understand and care about their brand. That’s why the work we do ranges from advertising concepts and point of sale to designing a festival and naming new products. We also create identities and design materials for corporate communications, as well as campaigns for their social mission initiatives.

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Visual flavour

Our enduring relationship with the team means we know when and how to challenge them. For example, we felt their old product imagery didn’t live up to the fantastic product. So we worked with them to create a natural style of photography that reflects the natural ingredients that help make Ben & Jerry’s famous – and loved.

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What makes Fivefootsix different from standard 
design agencies, is that they don’t just take a brief 
and do what they’re told but constantly challenge 
and try to come up with something that’s strategically 
right for the consumer within the brand identity constraints.

Philippa Marshall
Communications Manager
Ben & Jerry’s Europe
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Key services

Brand strategy and identity
Photography
Literature
Point of sale
Packaging
Retail graphics
Event graphics
Advertising concepts
Naming

Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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