Bite sized news for minds on the go
Project stories / Clippet
Connecting a ‘lost generation’
Clippet News was founded by two young graduates who believe traditional journalism is failing to connect with a ‘lost generation’ of young people. The Clippet app provides short audio ‘clippets’ of news you can listen to on the move and at your desk. Or in their own words: ‘Clippet dissects, distils and delivers your world into concentrated audio shots of need-to-know news.’
When founders James and Grace first came to us they had a concept, a bold ambition and initial investment. We worked with them over several months to turn their ideas into a fully defined business, service and brand. We helped them challenge and develop their original plans and guided them through the launch phase. We also brought in writer Tim Rich and radio producer Becky Jacobs as advisers.
A fresh voice
Our design work for Clippet has ranged from the brand identity through to designing and prototyping the app, establishing the look and feel for the website, and producing brand guidelines. We’ve also continued to advise and support the team post-launch. It’s a tough job for a young start-up to redefine the news-reporting model, but we believe they should be heard.