A new identity for the latest hit in fitness studios
Cyclebeat is an indoor cycling studio set in the heart of London. We worked closely with the team to create an identity and positioning that conveyed the studio’s premium service, whilst reflecting its independent, music-focused attitude.
In addition to designing a logo that captured the energy of indoor cycling, we wanted to emphasise the importance of the music. So we introduced a suite of lyrical tag lines treated graphically giving the studio a distinctive personality.
The identity extended from the logo through to website, studio interiors and launch materials, including flyers and London Underground poster advertising. Cyclebeat is exercise with a great big smile on its face.
I just wanted to say thank you – it looks incredible, and your fantastic design work has played a huge part in that, I really think we’ve put something pretty special together, and we’re incredibly grateful for your big contribution to that. We had friends preview evening yesterday, people were blown away.Greg Allon