020 7490 5169

49-50 Eagle Wharf Road
London N1 7ED


Cyclebeat is an indoor cycling studio set in the heart of London. We worked closely with the team to create an identity and positioning that conveyed the studio’s premium service, whilst reflecting its independent, music-focused attitude.

In addition to designing a logo that captured the energy of indoor cycling, we wanted to emphasise the importance of the music. So we introduced a suite of lyrical tag lines treated graphically giving the studio a distinctive personality.

The identity extended from the logo through to website, studio interiors and launch materials, including flyers and London Underground poster advertising. Cyclebeat is exercise with a great big smile on its face.

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I just wanted to say thank you – it looks incredible, and your fantastic design work has played a huge part in that, I really think we’ve put something pretty special together, and we’re incredibly grateful for your big contribution to that. We had friends preview evening yesterday, people were blown away.

Greg Allon

Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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