Branding for a fresh take on renting
One Eighty is a new residential development in Stratford, East London. It’s owned by Longharbour, an asset management firm and designed for people who choose to rent for the flexibility and freedom it brings to their lives. One Eighty offers its residents a suite of services that includes cold storage for food deliveries, dry cleaning and apartment cleaning, a residents’ cinema room with golf simulator, and private function room for parties.
Initially asked to create the name, branding and website, our role grew to encompass interior design, apartment styling, wayfinding, and everything in-between. More 360 than 180.
The rebranding of One Eighty Stratford added significant value by bringing the building to the attention of those in pursuit of a lifestyle choice. It helped to match the building with the intended target audience, and as such we succeeded in letting every unit available within four months.Executive Director