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Fivefootsix

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49-50 Eagle Wharf Road
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A new spin on fundraising

Project stories / Studio projects / The Art of Ping Pong

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What if…

We love ping pong and we know lots of fellow creatives do too. After some energetic thinking, we asked ourselves what if we could transform the humble ping pong bat from functional item into work of art. We went out to our network, inviting ten artists and illustrators – people whose work we admired – to each design a bespoke bat that could be auctioned online.

People loved their work and it gained an enormous following online raising £1,000 for disadvantaged children in the UK.

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Going once, going twice…

In 2014 we decided to take the idea to the next level. This time we asked 21 artists to contribute, organised a private view at the Beach London gallery, and held another auction. Once again the collection attracted enormous attention, being featured in national newspapers and blogs, and raised £3,500. This really shows how you can create something out of nothing if you apply creativity and invite collaboration.

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Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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