An object of desire for the best young footballers in Europe
Project stories / UEFA
Bridging the gap
Launched in 2013, the UEFA Youth League is European football’s first major youth tournament at club level. It aims to reduce the distance between youth and first teams and offer unique international experience to young players. Each UEFA Champions League group stage club enters its Under-19 side in the annual competition.
From idea to symbol
We worked with UEFA to develop the tournament’s brand positioning, wordmark design, trophy creation and launch film. The trophy, created in partnership with renowned silversmiths Thomas Lyte expresses the essence of the competition and symbolises the players’ progress on their journey from raw talents to polished professionals.
Getting the right result
For the film we wanted to capture the care and skill that had gone into crafting the trophy and show how that reflects the care and skill that goes into developing young players. So, together with production company Armoury, we made a film that brings the two together. It was such a powerful expression of the two processes that UEFA chose to use the film at the launch of the trophy and on its website.
You did a great job. I am really glad I found your agency as the level of service you deliver is always so great. This is so important and precious, please keep up the good work.Julie Chanel