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An object of desire for the best young footballers in Europe

Project stories / UEFA

Bridging the gap

Launched in 2013, the UEFA Youth League is European football’s first major youth tournament at club level. It aims to reduce the distance between youth and first teams and offer unique international experience to young players. Each UEFA Champions League group stage club enters its Under-19 side in the annual competition.


From idea to symbol

We worked with UEFA to develop the tournament’s brand positioning, wordmark design, trophy creation and launch film. The trophy, created in partnership with renowned silversmiths Thomas Lyte expresses the essence of the competition and symbolises the players’ progress on their journey from raw talents to polished professionals.

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Getting the right result

For the film we wanted to capture the care and skill that had gone into crafting the trophy and show how that reflects the care and skill that goes into developing young players. So, together with production company Armoury, we made a film that brings the two together. It was such a powerful expression of the two processes that UEFA chose to use the film at the launch of the trophy and on its website.

You did a great job. I am really glad I found your agency as the level of service you deliver is always so great. This is so important and precious, please keep up the good work.

Julie Chanel
Brand Coordinator
Key services

Brand strategy
Wordmark design
Trophy design

Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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