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Vita Coco is now widely regarded as the biggest coconut water brand in the market, but in early 2012 when we started working with them the public was yet to be aware of the latest drinks category to hit the shelves.

We worked with Vita Coco on developing their tone of voice, copywriting, point of sale, seeding kits, sampling activations, press campaigns, van livery and the design of the London black cabs that we saw take over London in the summer of 2013.

In the summer of 2012 we were tasked with creating an experiential activation to encourage sampling. It had been a big summer for London, while the Olympic Games and Diamond Jubilee brought waves of visitors into the city, it was business as usual for native Londoners.

Happily, Vita Coco was on hand to freshen up the long hot days (we’re sure there were at least a couple). The summer sampling campaign we devised for the brand involved us choreographing an urban carnival – involving beaches, hula hoop dancers, boom boxes and lots of free coconut water – bringing the spirit of the Brazilian beach to the streets of London!

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Time for a change in direction

A little update from us at Fivefootsix. 

The fast pace of running Fivefootsix hasn’t given us much time to stop and properly think about the future. However, celebrating our tenth anniversary this year presented an opportunity to both reflect and to look forward. And, after a hugely exciting journey, we’ve taken the decision to bring our current agency operations to a close, allowing us to end things on a high, and turn our attentions to new challenges ahead.

Although we’re sad to say goodbye to Fivefootsix, we are also incredibly proud of what we’ve been able to achieve in that time, and the calibre of clients we’ve worked with. Brands like BBC Children in Need, Ben & Jerry’s, Birley, UEFA and the European Bank for Reconstruction and Development (EBRD), as well as our own projects, like The Art of Ping Pong, which will continue to develop.

Most importantly, the last ten years would not have been possible without the support of the hugely talented Fivefootsix team, both past and present.

Thanks to everyone who’s joined us on the journey and been part of that success. Hopefully we’ll have the chance to work with many of you again in the future.

If you can, please join us for some drinks at The Art of Ping Pong 2015 launch event, on November 5th at 7pm at the KK Outlet in Hoxton.

Algy & Mark

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